Monday, March 23rd, 2009
Gluten-free is Gaining Speed!
A recent MediaPost article reports that gluten-free products are quickly gaining popularity in stores. Between 2004 and 2008, gluten-free products had a compound annual growth of 28%.
(Gluten-free products included in the study by market research publisher Packaged Facts are those marketed as “gluten-free” and not products that are naturally gluten-free.)
The article said, “nearly 1,200 new gluten-free foods and beverages were launched by more than 225 marketers last year.”
The increase in sales has to do with greater awareness of Celiac disease as well as more diagnoses of the condition. As more and more gluten-free products pop up on the shelves, more consumers will be made aware of the term and the diet.
This is great news not only for those of us who sell gluten-free products but for those faithful consumers who buy these products. Thanks!